Strategy and CSR at BP
Tony Hayward is the Chief Executive of BP, the world's third largest global energy company and one of the six “oil super majors”. This interview goes behind the recent headlines covering the Gulf of Mexico oil spill, and looks at corporate social responsibility and strategy at BP.
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Editors' picks
- Management Rewired: an interview with Charles S. Jacobs
- Improving the relationship between sales and marketing
- Global leaders and followers: five forces of effective leadership and innovation
- Art for art's sake - money for business' sake: arts-based learning in business
- The quest for a work-life balance for part-time female managers
- Use of analytic network process (ANP) in selecting KM strategies
- How Hertfordshire PCT rolled out self-service learning and e-learning
- Building a bridge to your heart: creating brand share with widgets
- Can the S-S problem-solving method help win the next World Cup?
- Covisint: an exercise in B2B relationships
- How Hertfordshire Primary Care Trust successfully rolled out self-service learning and e-learning to end users
- SWOT analysis for Air China
- Four positive employee behaviours that will lead to guaranteed success
- Lean supply chain: learning from the Toyota Production System
- Air Baltic and SAS – a case study in the European airline industry
- Developing future leaders at Hyundai Motor Company through blended learning
- Raising the curtain on culture change
- Strategic HRM and business performance in the Hilton Group
- Interpreting the successful transformation of Shell's advertising activity 1997-2002
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