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Image: Feature 1When in China, do as the Chinese do?
As the world's third largest country, home to one-fourth of the world's population, and the fastest growing economy in the world, China offers enormous market opportunities for the world.

Image: Feature 2Nike, Adidas, Reebok: Which sports brand are you?
A key challenge for sports marketers is not so much understanding their audience, but understanding what they want to achieve. Sports marketers are selling a deeply aspirational dream.

Image: Feature 3Can e-government lead to A-class services?
In the Spring of 2014, that rare, delicious delicacy for business school academics was released on the world: a public spat between top thinkers Clayton Christensen and Jill Lepore.

Image: Feature 4Banking in an ambiguous world
One can imagine the look on the faces of bankers round the world in the mid to late 2000s as screens of green turned to screens of red, and there was not a single thing that could be done.

Image: Feature 5Foreign firms must be prepared to engage with Russia's political culture
In this article we will discuss six factors, or rather six varieties, of pressure which influence the nature of Russia’s talent management landscape and as such inhibit talent management acceptance in contemporary Russia.

Image: Feature 6Share and share alike: knowledge flow in the public sector
In the knowledge-based economy, secrets and withheld information can be damaging. Knowledge sharing is increasingly viewed as critical to organizational effectiveness and to having a competitive edge.

Image: Feature 7Medtronic sets pace for better employee health
In 1949, Earl Bakken invented the world's first external pacemaker at home, in his own garage. Bakken then went on to found Minneapolis-based Medtronic, which is now the world's leading medical technology company.

Image: Feature 8Going to market with the Facebook "nation"
Facebook is a 21st century phenomenon. Mark Zuckerberg started the social network site at Harvard in 2004. Today, it is the world's most successful social networking company as just about everybody knows.

Image: Feature 9At your service: differing perceptions of quality in Chile and the USA
British people visiting the USA are often struck by the high quality of service they receive in shops, restaurants and hotels. By contrast some Americans reckon that things don’t always work so well in the United Kingdom.

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Going to market with the Facebook "nation"

The 2010 movie about Facebook founder Mark Zuckerberg was promoted with one of the all-time great marketing and publicity taglines. It ran: "You don't get to 500 million friends without making a few enemies".

That number was reached and surpassed with astonishing speed; Facebook is a 21st century phenomenon. Mark Zuckerberg started the social network site at Harvard in 2004. Today, it is the world's most successful social networking company.

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