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Image: Feature 1Communication is the key to successful leadership
Gone are the days when leadership was about charisma and personality traits. To be successful, today's leaders should practice "communicative leadership" with their colleagues.

Image: Feature 2Foodtography and what it means for marketers
Stop rolling your eyes when your friend posts yet another picture of their dinner on Facebook – they're probably enjoying their food more than you realize.

Image: Feature 3How Nespresso netted the premium coffee market
Nespresso has managed to transform an everyday product – coffee – into a luxury good. But how did they do it? Coffee is typically perceived as widely available – so surely this means that customers are price sensitive?

Image: Feature 4Decision making in meetings: Are we sabotaging ourselves?
How often do we go into a meeting with pre-formed ideas, and to what extent does this affect the outcome of that meeting? Might our meetings run better if we're not ready for them?

Image: Feature 5The growing importance of informal learning
In times of intense competition and change it is critical that organizations have the requisite skills and knowledge needed to achieve performance and growth objectives.

Image: Feature 6Applying the concept of cool for social marketing
Cool, hip, trendy, fashionable – call it what you will, teenage audiences will know it when they see it. How do the rest of us know though, and how can we use this information to improve our marketing?

Image: Feature 7International benchmarking of health care knowledge
The main drivers for international benchmarking in the health care field is that sharing of data can ultimately accelerate the identification and dissemination of higher value practices.

Image: Feature 8The case for budgetary transparency in government
The free flow of information in today’s world, compounded by a global economic crisis, is prompting citizens more than ever to demand accountability from their governments.

Image: Feature 9Factors influencing adoption of e-commerce amongst SMEs
Small and medium enterprises (SMEs) are considered to be the backbone of every modern economy. Realizing this, governments around the globe are trying to push SMEs towards modernization...

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Creating a trusted brand online

An organization's identity and reputation are intangible assets that can positively influence everyday aspects of the business, including culture, core competencies and financial performance.

It also has an impact on the company's ability to attract employees, investors, customers and business partners.

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1,000 – 1,500 word summaries specially prepared by our editorial team and designed to bring you management information and knowledge you can apply quickly in the workplace.

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300+ interviews with today's most prominent and influential business figures, from Kotler to Collins, Hamel to Bennis. Learn from the masters and those who have shaped management throughout the world.

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From 2001 to date, a library of 1,000+ cases ideal to use as study examples of business and management issues. Learn from the likes of Shell, BMW, Intel, Virgin and many more.

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Management Briefings are specially selected article bundles available on 'hot topic' areas designed to bring you up to speed for projects, meetings or presentations.

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