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"Brand" names carry value in health care sector

In Victorian and Edwardian Britain, companies and products would often be described in newspaper and magazine advertisements as "noted". The idea that a firm is, for example, a "noted purveyor of refreshing beverages" sounds quaint to modern ears. It also, incidentally, makes the people who coined such terms sound much more innocent and unworldly that they probably were. Using the adjective "noted" is actually an implicit, early acknowledgment of brand equity’s importance. After all, brand equity can be defined as the value of having a well-known brand name.

"Firing" unprofitable customers: Egg Cardâs marketing strategy

From its debut in 1998 Egg Card has grown into the world's largest pure online bank. New management, as in the case of Egg Card is often accompanied by major restructuring – be it job cuts or product streamlining. However, the Citigroup-endorsed approach to restructuring its latest acquisition Egg Card (from Prudential in May 2007) was to “rationalize” its customer base and by so-doing “firing” what it described as “unprofitable” customers.

"Snowball" reveals freezing conditions that job seekers face

Newspapers occasionally carry sad stories of men and women who have not been able to tell their families about redundancy or job loss for whatever reason. These deeply unhappy people carry on with their usual routine, going out as if dressed for work then spending the day in shopping centres, parks or libraries. Such stories tell us everything we need to know about the stigma of unemployment. Some people never get over redundancy, and long-term unemployment has a huge impact on people's well-being as their feelings of self-worth come under attack.

"Social capital" can help to fight absenteeism

Employees, even in caring professions, are made up of people with differing levels of commitment to the job, as well as of mental and physical resilience. At its most extreme this can be observed when a virus or bug goes round an organization. Some employees will be desperate – not always wisely – to continue working. Others might see it as an opportunity to take a few days off while claiming to be stricken. It's the "I'll take a bit of that" something for nothing mentality.

2030:  The driving forces shaping the next 20 years

Understanding what is possible in the future and what is likely to happen provides us with the ability to take advantage of opportunities and minimize risks. For a business, anticipating the future allows the organization to develop a strategy and guides their actions in the present. A better understanding of their external environment and informed views of their potential future operating environment allows them to be proactive, have faster response times to developments in their industry and marketplace or at the very least avoid being blindsided.

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