Marketing
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Marketing resources: articles, interviews and reviews for today's management professional.
Learn how to blend the basics with CRM and international marketing for a truly successful marketing mix. Featuring case studies on IBM, Nike, McDonalds and many more.
Feature of the Month
Managing CSR: lessons from Statoil
Corporate social responsibility (CSR) is rapidly gaining importance for businesses all over the world. The concept is crucial for any organization as a prerequisite for brand value and business growth. However, CSR is also relevant when it comes to tackling sudden incidents, where society may seriously question the company's social responsibility and thereby challenge the corporate reputation.
From services marketing to CRM...it's all here! Whether you want to improve your own techniques or learn how others do it, our executive summary selection provides all the answers.
Read what guru Martin Lindstrom has to say about branding issues or explore the thoughts of other experts including Clive Humby and Christian Grönroos in our guru interviews section.
Welcome to our 200,000-strong database comprising short summaries of every single article published in the world's top 400 management titles. Use it to keep up to date with the latest concepts and ideas in marketing.
Management Briefing article collections provide you with a detailed insight into the most popular areas of business. Each Briefing contains up to six specially selected articles written by expert authors designed to give you the edge in business.
Marketing Summaries
Marketing knowledge at your fingertips
Our collection of 250 marketing summaries will bring you up to speed with many of the latest concepts and practices in the marketing field. Taken from some of Emerald's most prestigious marketing journals, they have been specially written to highlight the key points for managers to absorb and apply in today's workplace.