Marketing Management Briefings Index
Management Briefings are designed to take you deep into the most popular topics in management. Within each Briefing you will find an editorial plus a collection of up to six carefully selected articles from our world-renowned management database. These Briefings will bring you the finer details and expert commentary in your chosen subject.
The harsh changes wrought upon the business world through the effects of terrorism and economic hardship have led many organizations to ask themselves searching questions about the ways in which they interact with their customers...
CRM represents the move in recent years away from streamlining processes in order to cut costs towards the new strategy of knowing your customers intimately. This Briefing will help you reconcile the technological with the humanistic approach.
Branding has been one of the most prominent of corporate buzzwords in recent years. But what is it all about, and does it hold the key to influencing how consumers look upon your product or service? Read on to find out how to establish a strong bond between buyers and your brand.
Take a look at the job of a chief customer officer, investigate strategic conversations with customers and learn about performance improvement through core values in this Briefing.
How do you get your product to market faster? How did DuPont use needs-based research to redefine its brand? Find the answers to these questions and many more in our Markets & Marketing Briefing.